FT Director of Marketing and Communications
About this role
Position Summary: The Director of Marketing and Communications is responsible for developing the college’s marketing plan and the implementation of comprehensive strategies to communicate the college’s brand and identity, organizing and producing advertising, digital media and print materials with other college departments, providing advice on special publications, advertising or printing needs, and managing the college’s public information functions, graphic arts and website functions.
Essential Functions: As defined under the Americans with Disabilities Act, may include any of the following tasks, knowledge, skills, and other characteristics. This list is ILLUSTRATIVE ONLY and is not a comprehensive listing of all functions and tasks performed by incumbents of this class.
Note: This job posting is open until filled. Applications are reviewed upon receipt. Cochise College requires a post-offer, pre-employment background screening of all employees.
Marketing Statement
Cochise College serves the residents of Cochise County from two campuses and four centers throughout Southern Arizona with panoramic views of five different mountain ranges. The college has been recognized nationally for its cost, return on investment, and high success rate; providing over 90 general and technical education programs leading to a variety of workforce certificates and associate degrees. The college is accredited by the Higher Learning Commission and is a designated Hispanic-Serving Institution (HSI).
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About Cochise County – Explore Cochise
Duties and Responsibilities: Within the scope of college policies and procedures, this position:
Develops, plans, and implements an integrated marketing plan, including strategies for overall college branding; advises college community concerning marketing strategies, timing and processes, including social media, media coverage, paid advertising, publication and printing needs
Edits and writes copy for publications; oversees advertising and publishing procurement, schedules, messaging and production; develops new procedures and systems as needed
Supervises department staff; oversees the public information, graphic arts and website functions that play a role in developing and delivering communications; assigns work activities and projects; monitors workflow; reviews and evaluates work