Digital Product Manager, Member Experience

We are looking for a Digital Product Manager, Member Experience - Hybrid!

Do you enjoy creating digital experiences that deliver real value? Do you want to work for an organization that believes in people's potential?

At CFIB, your work supports small businesses in your community and across the country. You'll have a hand in shaping the economy and future of Canada. You will be independent through flexibility and accountability, so you can live and work at your best. You will join an organization that is collaborative and supportive, where more than 90% of employees agree it's a great place to work. You will work closely with colleagues both locally and across the country, building upon synergies and learning from one another. You make a difference when you work at CFIB.

We have an exciting opportunity for a Digital Product Manager, Member Experience. This position is based on a hybrid work model and can be located at any CFIB regional office across Canada.

What will you do?

Reporting to the Vice President, Digital and Delivery, the Digital Product Manager, Member Experience will lead the strategy, roadmap and continuous improvement of CFIB's member-facing digital products. You will work closely with stakeholders across the organization to enhance member experiences, increase self-service, improve engagement and deliver solutions that help members get the most value from their CFIB membership.

Responsibilities:

Develop and maintain the product vision, roadmap and backlog for the Member Portal, mobile app and member-facing digital experiences. Translate organizational priorities and member needs into a clear product strategy and actionable plans. Prioritize enhancements and initiatives based on member value, business impact and effort required. Collaborate with stakeholders across CFIB to gather requirements, align priorities and build support for product initiatives. Write user stories, define acceptance criteria and work closely with Technology and development partners from discovery through release. Plan, communicate and support product releases, ensuring appropriate testing, documentation and operational readiness. Ensure member-facing digital experiences meet accessibility standards and provide equivalent experiences in English and French. Analyze and improve end-to-end member journeys, including onboarding, self-service, renewal and engagement experiences. Improve search, navigation and content discoverability to help members quickly find answers, tools and resources. Support personalization and targeted experiences that increase relevance and engagement for members. Identify opportunities to increase digital self-service and reduce member effort. Partner with internal teams to improve how members discover and use CFIB benefits and services. Use analytics, member feedback, user research and testing to identify opportunities and measure success. Define and monitor key performance indicators and provide regular reporting on product performance and member outcomes. Leverage AI tools to support research, analysis, documentation and continuous improvement activities. Collaborate with colleagues leading AI initiatives to integrate validated AI-enabled tools into member-facing products. Ensure new digital tools and features have appropriate privacy, accessibility, support and operational requirements in place before launch. Build strong working relationships across the organization to foster collaboration, alignment and shared accountability for member outcomes.