UA Manager
About this role
Level Up Your Career with Zynga!
At Zynga, we bring people together through the power of play. As a global leader in interactive entertainment and a proud label of Take-Two Interactive, our games have been downloaded over 6 billion times—connecting players in 175+ countries through fun, strategy, and a little friendly competition.
From thrilling casino spins to epic strategy battles, mind-bending puzzles, and social word challenges, our diverse game portfolio has something for everyone. Fan-favorites and latest hits include FarmVille™, Words With Friends™, Zynga Poker™, Game of Thrones Slots Casino™, Wizard of Oz Slots™, Hit it Rich! Slots™, Wonka Slots™, Top Eleven™, Toon Blast™, Empires & Puzzles™, Merge Dragons!™, CSR Racing™, Harry Potter: Puzzles & Spells™, Match Factory™, and Color Block Jam™—plus many more!
Founded in 2007 and headquartered in California, our teams span North America, Europe, and Asia, working together to craft unforgettable gaming experiences. Whether you're spinning, strategizing, matching, or competing, Zynga is where fun meets innovation—and where you can take your career to the next level.
Join us and be part of the play!
About the Role
We’re looking for a User Acquisition Manager to support the growth of Two Dots, Dragon City & Monster Legends through hands-on campaign management, testing, and performance optimization. This role focuses on day-to-day execution, data-driven decision making, and close collaboration with cross-functional teams to drive efficient user growth.
This is an ideal opportunity for someone with ~3 years of experience in mobile UA who is ready to take ownership of live campaigns, improve performance, and grow their career within a leading gaming studio.
What You'll Do:
• Manage daily UA operations across key channels (social, SDK networks, programmatic). • Execute campaigns end-to-end: setup, optimization, budgeting, and reporting. • Run structured tests (creatives, audiences, channels) to improve CPI, ROAS, and IPM. • Partner with the Creative team to brief concepts, review performance, and iterate. • Monitor performance dashboards and surface insights, trends, and opportunities. • Collaborate with Product, ASO, and BI teams to support full-funnel improvements. • Assist in forecasting and pacing monthly budgets. • Stay current on platform updates, industry trends, and competitive activity.
What You Bring:
• 2–3+ years of mobile UA or performance marketing experience. • Hands-on experience running ad networks or social campaigns. • Strong analytical and KPI-driven mindset; comfortable working with data. • Familiarity with mobile attribution (MMPs), ad networks, and UA platforms. • Proficiency with Excel/Sheets (pivot tables, lookups). • Organized, detail-oriented, and able to manage multiple campaigns simultaneously. • Clear communicator and effective cross-team collaborator.