Specialist, Paid Search (Auto)

Canvas Worldwide dares to be the challenger the ad industry needs. Do you "Challenge the Comfortable?" Then you'll fit right in here at Canvas.

Recognized as one of Ad Age's "Best Places to Work" for three consecutive years, Canvas Worldwide is an independent media agency committed to providing creative solutions for brands that challenge the status quo. Our clients include Hyundai, Kia, Genesis, MGM, Zillow and McDonald’s (to name a few…).

Our agency cultivates an environment where all are welcome to push outside their comfort zones to solve problems in new ways. We encourage the team to be its best by creating the most positive workplace experience for all. For instance, we outpace the industry on diversity and inclusion AND offer continuous training and workshops for career development. So, if you dare to challenge the comfortable… then keep reading.

Overview The Specialist, Search is a mid-level position where you will focus on developing a deeper understanding of and expertise in traditional and conversational AI search. In this role, you will assist the larger team in identifying the best approach to capture consumer intent for our clients. You will apply your skills to plan and implement media tactics, optimize campaigns, manage budgets, analyze performance, and make recommendations. The ability to work as part of a team is crucial, as is a sense of innate curiosity, attention to detail and a self-motivated work ethic. Your day-to-day work will include the development of soft skills such as presentation skills, team management and partner relationship management. This role supports our West Coast clients and team members work hybrid in-office from El Segundo.

Responsibilities • Manage day-to-day campaign performance and analysis working with junior-level Analysts and Supervisor to ensure campaigns deliver on objectives

• Perform research to understand audiences and their behaviors • Develop initial draft of keyword lists and Search copy for review and approval by client team • Use data to identify opportunities for expanding or optimizing campaigns • Evaluate creative ad based on platform specifications and advise client-lead creative team on best practices • Accurately traffic, upload, and QA ads, targeting parameters and landing page URLs • Monitor campaigns to ensure proper pacing, avoid under- or over-spend, traffic abnormalities, and additional opportunities • Run reports as scheduled and as needed, based on client or partner requests • Assist the Supervisor with providing training to more junior team members as needed • Stay on top of the latest trends in tools, technology, ad products, and partner platforms

Qualifications • Bachelor's Degree preferred