Senior Product Marketer
About this role
Job Summary:
We are seeking a Senior Product Marketer to translate the firm’s investment strategies and financial products into clear, compelling commercial insights that help sales, field marketing, and account management win and retain client relationships.
This role calls for a strong working knowledge of investment products, market structures, competitive positioning, and client dynamics. Working closely with the Director of Product Management, the Senior Product Marketer will support revenue strategy and commercial outcomes by helping ensure the firm’s products are positioned, priced, and communicated effectively in the market.
Duties/Responsibilities:
Competitive Intelligence & Market Analysis
• Conduct ongoing competitive analysis across the firm’s product set, including peer manager comparisons, fee benchmarking, performance positioning, and product differentiation • Monitor industry trends, regulatory developments, and market dynamics that affect product positioning or competitive standing • Synthesize competitive intelligence into actionable insights for the sales organization to use in sales conversations, RFPs, and client meetings • Maintain a structured competitive database and scoring framework for key products and strategies
Product Pricing & Ongoing Calibration
• Support the pricing strategy for the firm’s investment products, helping ensure fee structures are competitive, sustainable, and aligned with client segment economics • Conduct regular pricing reviews, benchmarking the firm’s fees against peer managers and industry data sources • Build fee models for new product launches and recommend adjustments to existing strategies as market conditions evolve • Work with the Investment team and sales leadership to align pricing with revenue objectives, minimum investment thresholds, and client tier structures • Provide analysis to support fee concession frameworks and breakpoint schedules in collaboration with sales leadership
Revenue Goal Support
• Support sales leadership and finance in developing product-level and strategy-level revenue targets, including AUM growth goals and fee revenue projections • Translate investment team product pipeline and capacity constraints into commercial opportunity sizing • Build and maintain product-level revenue models that reflect flows, pricing, and market appreciation assumptions • Provide input to annual planning and budgeting cycles with data-driven revenue forecasts by product and channel • Track and report on revenue performance relative to goals, surfacing risks and opportunities to the Director of Product Management and senior leadership