Executive - Trade Marketing

Job Summary

The Trade Marketing Executive is the key executioner of the Annual Customer Marketing Plan. The incumbent needs to be shopper centric and define local standards for the brand’s availability & execution across markets. The incumbent owns a part of the execution in all channel for all sales and activation (Assortment, Merchandizing, Promotions) working collaboratively with marketing, supply chain and channel sales teams. He/ She is responsible for bringing the marketing plans alive On-Ground. He/she is also responsible for organizing necessary infra and resources, identification of geography wise opportunities and business drivers, monitoring trade spends to achieve business objectives. Setting up agency network with respect to manpower, creative agencies also falls under the ambit of this role.

Roles & Responsibilities

• Knowledge of current trade marketing trends, preferably in consumer markets and with promotional mechanism relevant to different customer groups • Choice & execution of the retail visibility element rests with the incumbent • Responsible for hygiene & program deliverables of the promoter & merchandiser program. • Visual Merchandising: Effective execution of ATL & BTL activities, product display support • Execute local exhibitions, trade fairs, events and local conferences • Ensuring that financial hygiene is maintained and executing annual, quarterly and monthly spends as per plan • Keep immaculate track of PR, PO, GRN, Invoice Processing & payment • Track Return on Investment for executed activities

Qualifications

Educational qualification -

• MBA with min 4 year of experience • Analytical Skills & Ability to execute on mass scale

Technical Competency:

• Knowledge of current trade marketing trends, and with promotional mechanism relevant to different customer groups. • Demonstrated experience in branding and communication activities. • Experience in running promoter & merchandiser programs managing input measures (logins, attendance, pitch) & Output measures (RoI, Spend effectiveness) • Proven experience in other trade marketing activities like events, sampling activities • Proficient in Excel & Power-point

Behavioral Competency:

• Proactive, result oriented, owns the work, takes initiatives on his/her own • Excellent communication skills – should be able to interact with multiple stakeholders • Excellent analytical, problem solving and negotiation skills

Should be able to think On-The-Go