Retail Performance & Dealer Strategy

[ENG]

Retail Sales Planning & Performance Steering

• Define annual and quarterly retail sales strategy considering production pipeline, launch plan, product lifecycle, seasonality, competition, demand, stock and regulatory developments. • Prepare monthly retail sales forecasts by type class based on sales and market trends, stock availability and homologation schedule. • Balance type-class sales plans with the agreed annual MAD plan and relevant product-mix priorities. • Monitor actual sales, order intake, stock and target achievement; identify performance gaps and develop steering scenarios and countermeasures. • Provide retail trend and forecast information for KUFRI planning and other relevant management processes. • Monitor the Korean automotive market, regulation and competitor product line-up to support timely business responses.

Dealer Target, Incentive & Performance Management

• Develop retail strategies and dealer steering measures to support MBK target achievement and an effective product mix. • Prepare and propose the annual Dealer Performance Bonus Scheme, including analysis of HQ guidelines, comparison with the existing scheme, stakeholder alignment and dealer cascading. • Prepare and lead the annual Dealer Target Agreement process, including analysis of the agreed MBBP target, model mix and strategic focus areas. • Develop the internal dealer target picture, templates and supporting materials; review dealer submissions and finalize targets through continuous alignment. • Continuously monitor dealer target achievement and develop in-year steering measures, including target adjustment and performance bonus measures, based on business needs. • Develop and maintain dealer operational-excellence scorecard concepts under the Sales area.

Management Reporting & Business Insights

• Develop and maintain consistent retail performance reporting and analysis for management decision-making, target steering and business reviews. • Consolidate sales-performance data, market insights and steering proposals for regular and ad-hoc management meetings. • Prepare fact-based analyses and scenarios covering closing expectations, target achievement, product mix, incentive measures and areas requiring countermeasures. • Coordinate responsible business figures and ensure timely, reliable input for internal management reporting. • Support the continuous enhancement of local dashboards and reporting tools in alignment with business requirements and relevant data owners.

Dealer Management Communication & Alignment

• Plan and coordinate regular and ad-hoc dealer management communication platforms, including agenda, management messages, performance updates and steering measures. • Develop clear, transparent and strategically aligned dealer communication materials reflecting the latest market and business situation. • Align dealer communication packages with internal stakeholders to ensure consistency with MBK business priorities. • Coordinate inputs, supporting data and meeting materials across relevant functions, and follow up on agreed communication items.