Field & Events Marketing Manager
About this role
We're looking for a creative, highly organized Field & Events Marketing Manager to bring Ravenna's brand to life through standout events and experiences that build awareness, drive pipeline, and accelerate growth.
You'll own our events program end to end, from major industry conferences to intimate executive dinners, partnering closely with Sales, Marketing, and leadership to create memorable experiences and meaningful business opportunities. You'll also help build and strengthen strategic partner relationships through co-marketing initiatives that expand our reach and create new opportunities for growth.
This is a hands-on role for someone who thrives in a fast-moving startup, loves the details, and knows how to turn creative ideas into exceptional experiences.
EVENTS & FIELD MARKETING
- Own Ravenna's event strategy, calendar, and budget, prioritizing opportunities that build brand awareness and drive pipeline. - Plan and execute major industry conferences (think Oktane, JNUC, Gartner), managing sponsorships, booth design, speaker opportunities, vendors, logistics, and on-site execution. - Lead Ravenna's signature events, including supper clubs, executive dinners, happy hours, and curated experiences in key markets. - Partner with Sales to develop targeted field programs that engage priority accounts, strengthen customer relationships, and accelerate deals. - Bring creative ideas to life through standout booth experiences, activations, and branded swag that make Ravenna impossible to miss. - Manage vendor relationships, contracts, timelines, and event logistics while keeping programs on budget. - Support partner and customer webinars as part of the broader events program.
EVENT CAMPAIGNS & PIPELINE GENERATION
- Partner with Demand Generation and Sales on pre-event campaigns, targeted outreach, and meeting generation. - Build attendee and account lists, manage invitations and registration, and coordinate event communications. - Oversee lead capture and collaborate with Marketing Operations and Sales on lead routing, follow-up, and nurture. - Develop post-event strategies that turn engagement into qualified opportunities and measurable pipeline. - Track event performance, including attendance, meetings, pipeline impact, and ROI, while building repeatable processes to improve results.
PARTNER CO-MARKETING
- Collaborate with leadership and strategic partners to execute joint marketing initiatives that expand Ravenna's reach and drive pipeline. - Coordinate partner events, webinars, conference activations, and co-branded campaigns. - Work with internal teams and partners on messaging, creative assets, promotion, and execution. - Identify opportunities to leverage partner and investor relationships for events, speaking opportunities, and brand visibility. - Help measure engagement and pipeline impact from partner marketing activities.