Paid Media Manager

Paid Media Manager: Elevate Your Professional Career at Veta Virtual 🚀

Veta Virtual is hiring a Paid Media Manager for a fast-growing luxurious jewelry and ecommerce retail brand that sells online and in physical stores. This is a full-funnel role: you'll run paid advertising and email/SMS as one connected growth engine, with paid bringing customers in and lifecycle keeping them.

📌 At a Glance:

• 💎 Industry: Jewelry and ecommerce retail (online and in-store). • 🎯 Focus: Paid Media (Meta, Google) plus Email/SMS, weighted equally. • 📊 Scale: $100K+ in monthly ad spend. • 💸 Compensation: Competitive monthly compensation in USD. • 🌍 Location: 100% remote (LATAM or Europe).

🎯 What You'll Own:

You'll run performance marketing end to end. Paid and email/SMS carry equal weight, and your results are measured on both.

• Paid media strategy: plan, launch, and optimize full-funnel Meta and Google campaigns, owning $100K+ in monthly spend across targeting, bidding, creative testing, prospecting, and retargeting. • Attribution and analytics: use Triple Whale, Northbeam, or similar tools to improve tracking accuracy and measure results across online and in-store sales. • Email and SMS: own lifecycle marketing in Klaviyo, from campaign calendars and segmentation to automated flows (welcome, abandoned cart, post-purchase, replenishment, win-back). • Creative and strategy: write creative briefs, mock up assets in Canva, monitor competitors, and keep paid and email/SMS working together. • Reporting: deliver weekly and monthly reports to leadership with clear insights, revenue impact, and recommendations.

✅ What You Bring:

• 8–10 years in marketing and advertising, including 5+ years of hands-on ecommerce marketing. • Proven ownership of $1M+ in annual Meta Ads spend, plus hands-on Google Ads experience and $100K+ in monthly paid spend across acquisition channels. • Strong full-funnel ecommerce expertise: acquisition, conversion, retention, and profitability. • Hands-on Klaviyo experience (required), including email and SMS campaigns, automation flows, segmentation, and analytics. • Experience with an attribution platform (Triple Whale, Northbeam, or similar) and Shopify or a comparable ecommerce platform, including reconciling marketing performance with actual online and in-store sales. • Strong analytical, reporting, and stakeholder presentation skills, plus comfort using Canva to create or direct marketing assets. • Bonus: experience in luxury, jewelry, or other high-consideration retail. • To be considered for this role, you must be currently based in Latin America (LATAM) or Europe.