Performance Creative Strategist - Germany

We're the world's leading consumer healthcare platform, supporting millions of patients across the US, Australia, the UK, Germany, Japan, Spain and Canada.

We're driven by the belief that good health should last a lifetime, and that to get there we need to deliver the personalised, high quality and empathetic care that the traditional system cannot support.

You'll partner with our care teams of prescribers, nurses, health coaches, pharmacists and dietitians to support patients across preventative health, weight management and specific women's and men's health conditions.

We joined Hims & Hers so that you can do all of the above on a bigger scale, with more ambition, a stronger global brand and the resources to deliver care to patients in dozens of countries.

We're looking for people who appreciate and are excited by the enormity and uniqueness of this challenge, and want to work in the most ambitious, smart, fast moving and positive sum environment of their lives to transform how healthcare is delivered globally.

We hope that's you.

About the Role

As a Performance Creative Strategist (f/m/d), you'll own creative strategy as a core performance growth lever for the German market, with a strong focus on Meta and paid social.

Following Hims & Hers’ acquisition of Eucalyptus, we’re bringing together two digital healthcare businesses with a shared ambition to make high-quality, personalised healthcare more accessible. As part of this integration, you’ll play an important role in shaping how our brands and products show up in Germany — helping translate local customer insight into creative that resonates, performs, and scales.

Sitting at the intersection of consumer psychology, creative development, and performance marketing, you’ll own the creative strategy and experimentation roadmap for Germany. You’ll identify the messages, formats, and ideas most likely to resonate with customers, translate them into compelling briefs and scripts, and use performance data to guide what we create next.

This is a hands-on role for someone who is equally comfortable developing a new advertising concept, refining a script, and investigating why one creative outperformed another. You’ll work closely with designers, editors, creators, media buyers, and cross-functional teams across Eucalyptus and Hims & Hers to build a creative engine that gets smarter and more effective over time.

Your work will sit at the heart of the Eucalyptus × Hims & Hers integration in Germany, giving you the opportunity to help shape how we bring together customer insights, creative capabilities, and performance expertise across both organisations.