Head of Display
About this role
Inspired by the fastest and most resilient penguin species in nature, we're here to help our clients and players achieve more reach, high-quality traffic, and meaningful engagement. With over 17 years of experience, Gentoo Media is a leading affiliate in the online casino and sportsbook industry through our extensive portfolio of products and services, featuring our flagship websites AskGamblers, Time2Play, CasinoTopsOnline, WSN, Casinomeister, and our SaaS brand-protection tool Sitebee.
The role
The Head of Display is a strategic and operational leader responsible for the development, execution, and optimization of the company's display marketing vertical. This role owns the performance roadmap for all programmatic and display initiatives, driving user acquisition and revenue growth through sophisticated media buying and data-driven decision-making.
What you'll be doing
Strategic Leadership & Planning
• Define the Display Marketing strategy, identifying new platforms and traffic sources to drive user acquisition. • Own the display marketing budget and set departmental KPIs, ensuring efficient allocation to maximize ROI.
Campaign Execution & Performance Management
• Lead daily programmatic campaign operations, driving optimization through advanced bidding, audience targeting, and A/B testing. • Partner with the BI department to analyze user funnels and utilize performance dashboards for real-time decision-making.
Operational Excellence & Technical Infrastructure
• Oversee the technical tracking (e.g., Voluum), attribution modeling, and integration of third-party advertising tools. • Establish scalable processes and governance frameworks for campaign QA, creative testing, and operational consistency.
People Leadership & Development
• Manage the full talent lifecycle for the Display Marketing team, handling recruiting, performance reviews, and career development. • Foster a high-performance culture by identifying training needs and providing continuous coaching.
Partnership & Stakeholder Management
• Negotiate with third-party vendors and collaborate with internal teams (Design, IT, Product) to align marketing initiatives. • Ensure campaign compliance with international gambling regulations and provide clear performance reporting to senior leadership.