Senior Marketing Manager - ʻAuana

***Le poste étant situé aux États-Unis, la description de poste est disponible uniquement en anglais.*** ***As this position in based in the United States, the job description is available in English only.***

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Senior Marketing Manager - ʻAuana Sales, Marketing & Communications

We are looking for a Senior Marketing Manager to lead marketing and oversee sales for ʻAuana, Cirque du Soleil’s resident production in Hawaiʻi. Supported by the show’s General Manager and the Director of Marketing, Americas, this role will develop and execute integrated marketing and sales plans that build awareness, drive ticket sales, and strengthen the show’s presence in the market. The Senior Marketing Manager will oversee the local marketing and sales team, working closely with regional teams and external partners to achieve revenue and attendance goals. The ideal candidate combines strategic thinking with hands-on execution, strong commercial judgment, and a deep understanding of Hawaiʻi’s residents, visitors, and tourism industry. They will be a collaborative leader who can turn market insights into effective campaigns, build productive partnerships, and support the artistic vision and brand of Cirque du Soleil Entertainment Group.

The Senior Marketing Manager will have the opportunity to: Develop and execute the show’s integrated marketing and sales strategy, with guidance and support from the General Manager and Director of Marketing, Americas. Lead annual marketing and sales planning, budget management, forecasting, and performance reporting in collaboration with Finance, Revenue Management, and regional teams. Manage the show’s marketing and sales budgets, ensuring investments are aligned with business priorities and deliver measurable results. Lead campaigns across paid media, digital, social media, content, promotions, and partnerships to increase awareness, consideration, and ticket purchases. Partner with regional digital teams and agencies to test audiences, messaging, creative, and offers, using results to improve campaign performance and customer acquisition costs. Oversee local public relations, media outreach, and influencer initiatives in collaboration with Communications teams. Oversee the local sales function, including the Partnership Sales Manager, establishing clear priorities, goals, and accountability for partner development and revenue growth. Guide sales outreach across hotel, concierge, travel trade, group, corporate, and community channels, ensuring partners have the tools, training, and support needed to sell the show. Align marketing campaigns and sales activity to create a coordinated approach to demand generation and conversion. Build and maintain strong relationships with Outrigger, tourism partners, industry organizations, sponsors, and community stakeholders. Monitor ticket sales, booking trends, campaign performance, and partner production to identify opportunities and implement timely actions. Collaborate with Revenue Management on pricing, offers, inventory, and promotional recommendations that support revenue and attendance targets. Analyze market trends, audience insights, and competitor activity to inform plans and adapt to changing business conditions. Partner with the General Manager, Revenue Management, and business teams to provide marketing and sales insights that inform the show’s performance schedule. Work with box office, front-of-house, and guest services teams to ensure offers are executed effectively and the guest experience supports marketing promises. Represent marketing and sales in meetings with Outrigger, local leadership, and regional teams, providing clear updates on performance, priorities, and opportunities. Coordinate with Artistic and Technical teams on marketing needs, content capture, media visits, and promotional activity while respecting production requirements. Lead, mentor, and develop direct reports, setting clear expectations and supporting professional growth. Promote a collaborative, inclusive work environment through clear communication and alignment with Cirque’s values and policies. Complete other job-related duties as assigned.