Intern, Activation Search & Social, Italy

About WPP Media

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

For more information, visit wppmedia.com.

Role Summary and Impact

We are seeking a curious and dynamic Intern to join a dedicated client team within our digital unit. This role offers an exceptional opportunity to acquire a thorough understanding of Search Engine Marketing (SEM) and Social Media Marketing (SMM). You will gain hands-on experience, directly contributing to projects that deliver measurable client success by optimizing presence and engagement across key search engines and social platforms for our most important clients.

Activities

• Support the creation, management, and optimization of Search Advertising campaigns on platforms such as Google Ads and Bing Ads. • Assist in the management of Paid Advertising activities across various social media platforms, including Facebook, Twitter, YouTube, Pinterest, and TikTok. • Conduct daily analysis of campaign performance, monitoring spending, and assessing the achievement of defined objectives to ensure optimal delivery. • Contribute to the generation of comprehensive performance reports and assist in identifying opportunities for optimization to maximize results for both internal and client review. • Collaborate closely with Search & Social Specialists to analyze campaign outcomes, derive actionable insights, and contribute to formulating data-driven recommendations for future strategies.

Skills and Experience

• Currently pursuing or recently completed a Bachelor's degree in Economics, Advertising, Marketing, Communications, or a closely related field. • Genuine interest and enthusiasm for search engines, social networks, digital advertising, and understanding new developments in the sector. • Strong numerical and analytical skills with an ability to interpret data and a genuine curiosity for understanding market dynamics and consumer behavior through digital insights. • Excellent command of both written and spoken English, as you will engage with diverse teams and clients. Fluency in Italian is also required. • Proficiency in Microsoft Office Suite, particularly Excel and PowerPoint. • Basic knowledge of Google Ads, familiarity with other digital advertising tools, or experience with social media platforms will be considered a significant advantage. • A quick and eager learner, adept at rapidly applying new knowledge and insights to daily tasks and evolving search algorithms and social media trends. • An exceptional team player with excellent collaboration skills, eager to contribute to a shared vision within a dynamic digital unit. • Meticulous attention to detail, ensuring accuracy in campaign implementation and reporting, with a strong focus on achieving results. • Articulate and effective communicator, able to convey information clearly and concisely, both verbally and in writing. • Highly proactive, organized, and capable of managing multiple tasks concurrently, with excellent time management skills to meet deadlines. • Driven by passion for the digital media industry, demonstrating high motivation and commitment to achieving individual and collective goals.