Performance Marketing Specialist – Meta & TikTok (Milan)

About Pillar

Pillar is an Italian startup founded on February 13, 2025. In less than a year, we raised €15.2 million to revolutionize the construction industry, and we are growing fast. Our mission is to rebuild its foundations. Our ambition is to manage 1 in 3 construction sites in Europe. We are Italian, but with a European vision 🚀

The Italian construction industry is the backbone of the country's economy, involving nearly 5 million people, yet it is still managed with outdated tools.

Pillar was built to solve this problem at its root. We have built an all-in-one platform that allows construction companies to oversee every job site and monitor profitability in real time.

Why Join Us Now

Meta and TikTok already generate a significant share of our pipeline, and we see plenty of room to grow.

We have an in-house creative team covering design, video editing and motion, as well as creators who understand our audience. Now we need someone who connects creative thinking with performance data: someone who can identify what works, brief the next batch of ads, test new concepts and optimize campaigns based on what actually drives customers.

This isn't a role where you simply launch campaigns and monitor the numbers. You'll help shape the creative strategy behind our paid social channels, with ownership of both the ideas and the results.

The Team

You'll report to the Growth & Performance Manager and join our central Growth function, working closely with the Performance Marketing team.

You'll collaborate daily with our designers, video editors and creators, turning performance insights into creative briefs they can bring to life. You'll also work closely with Sales, using feedback from sales calls to understand lead quality and identify which messages resonate with potential customers.

Our Growth function supports every market Pillar enters. You'll focus on Italy and Spain today, helping build a repeatable acquisition playbook for the countries that come next.

What You'll Do

In practice:

- Own Meta and TikTok performance end to end: manage campaign structure, budgets, bidding strategies, Lead Ads, Instant Forms and website conversion campaigns, identifying opportunities to improve performance and scale what works. - Build a creative testing engine: develop clear hypotheses, establish a consistent testing rhythm, and make data-driven decisions about which creatives to stop, iterate or scale. Spot creative fatigue early and keep new concepts coming. - Turn insights into creative briefs: translate campaign data, audience insights and sales-call feedback into actionable briefs covering angles, hooks, opening seconds, formats and messaging. Work with our creative team and creators to bring new ideas to life quickly. - Connect campaigns to real business outcomes: maintain reliable Meta Conversions API and TikTok Events integrations, sending downstream CRM signals such as qualified leads, meetings and signed contracts back to the platforms. Help algorithms optimize for valuable customers, not just form submissions. - Protect lead quality: optimize forms, messaging and the promise behind every ad to attract prospects who fit our ICP and can be reached and qualified by Sales. - Scale across markets: adapt winning creative concepts for Spain and future markets, collaborating with local teams and creators to make campaigns relevant to each audience.