Associate Marketing Manager

About the role

We are looking for an organized, detail-oriented, and execution-focused Associate Marketing Manager to join our Email Marketing team. This role will bring email campaigns to market across the DTC subscription business, supporting acquisition, onboarding, subscriber engagement, promotions, retention, and win-back initiatives. You’ll execute campaign plans and strategy set by team leadership, managing the details from setup through launch and reporting. Success requires strong email marketing knowledge, careful quality assurance, and reliable delivery across multiple deadlines and stakeholders.

Key Responsibilities

• Email Campaign Execution: Build, schedule, deploy, and monitor email campaigns in support of established marketing plans. Manage campaign details from intake through launch, including audience, content, creative, links, timing, and approvals. • Lifecycle Email Programs: Execute ad-hoc and automated email campaigns across assigned areas of the subscriber journey. This may include acquisition, onboarding, trial conversion, engagement, promotional, re-engagement, and win-back programs. • Email Builds & Templates: Create and maintain campaigns and templates in Sailthru or a similar email service provider. Apply approved content, audience rules, conditional content, and branching logic. • Quality Assurance: Thoroughly QA campaign setup, audience selection, personalization, rendering, links, tracking, and scheduling. Identify issues, coordinate fixes, and confirm campaigns are ready to deploy. • Promotional Email Campaigns: Execute seasonal, product, and subscription offer campaigns using approved strategy and messaging. Coordinate offer details, creative, timing, audience, and approvals with stakeholders. • Testing & Optimization: Set up approved email tests, such as subject line, content, or audience tests. Track results and apply the team’s direction to improve campaign performance. • Email Performance Reporting: Compile and monitor email performance, including delivery, opens, clicks, conversions, and other relevant measures. Share clear campaign results and flag trends or execution issues to the team. • Cross-Functional Coordination: Coordinate email inputs and approvals with marketing, creative, product, analytics, editorial, legal, and agency partners. Track deadlines and dependencies to keep campaigns on schedule. • Process & Documentation: Maintain campaign calendars, briefs, QA checklists, and documentation. Help keep email processes organized and consistent across recurring and one-time campaigns. • Customer Feedback Support: Gather and organize relevant customer feedback or survey responses for use in email campaigns, following established permissions and approval processes.

Qualifications & Experience