Parts Trade Programme Manager - JLR Trade Parts – South Africa

Company Description

Take overall responsibility for the development, implementation, and ongoing commercial performance of the JLR parts trade wholesale programme in South Africa. The role combines programme management, strategic planning, and hands-on retailer consulting to increase sales of genuine Jaguar and Land Rover original equipment parts to independent workshops, brand specialists, and body repairers, without cannibalising participating retailers' existing workshop revenue. The programme is currently fully operational, the incumbent will be required to manage the transition and ensure stable delivery in accordance with the 2027 project targets and beyond.

Job Description

Programme Development and Launch

• Conduct comprehensive assessments of existing wholesale trade operations across the authorised retailer network. • Identify and prioritise parts basket opportunities for products currently underrepresented or sold below market potential. • Formulate the overarching commercial business model, rebate mechanisms, pricing policies, and retailer onboarding criteria for JLR South Africa approval. • Establish programme reporting infrastructure and coordinate data requirements with relevant client IT resources. • Create customer marketing propositions, trade loyalty initiatives, launch campaigns, and retailer communication packs.

Ongoing Programme Governance

• Execute the agreed parts wholesale strategy, covering pricing, distribution, product portfolio, and promotional activity. • Track operational milestones, maintain project governance, and lead monthly performance reviews with client leadership and participating retailers. • Analyse root causes of variance against sales targets and implement structured corrective action plans. • Manage allocated programme resources, including marketing assets and field support personnel.

Retailer Consulting and Coaching

• Deliver regular, structured field visits to evaluate parts department trade operations, prospecting methods, quotation follow-up, ordering channels, and delivery logistics. • Design tailored retailer action plans that balance commercial opportunity, operational feasibility, and retailer capacity. • Engage dealer principals and parts managers to secure ownership of agreed volume and standard targets. • Coach trade sales representatives and parts counter staff on business development, strategic account management, and customer service standards.

Trade Customer and Market Development

• Assist retailers in mapping and prospecting independent repairers, specialised workshops, and panel shops within their designated territories. • Conduct joint commercial visits with dealership personnel to negotiate and secure high-potential trade accounts. • Identify market coverage gaps, monitor competitor distributor activities, and recommend targeted promotional campaigns.