Product Marketing Manager
About this role
Want to help shape what comes next at a successful, fast-growing software company?
Company Overview
At Poppulo, we help the world’s leading organizations reach every employee, wherever they work.
For a large, distributed workforce, that’s harder than it sounds. Today’s workforce is spread across offices, factories, retail stores, hospitals and other frontline locations. No single communication channel can reach everyone. Poppulo brings those channels together in one AI-powered employee experience platform, helping companies deliver relevant communications wherever their people are located.
More than 10,000 organizations trust us to connect with their workforce across email, mobile, intranet, Microsoft Teams, and digital signage. Our communications reach more than 50 million employees worldwide, and the platform delivers content to more than 600,000 digital signs around the globe. We also help employees engage with their company, celebrate one another’s contributions, and stay connected wherever they work.
We know there’s no such thing as a “perfect” candidate—we’re all works in progress, picking up new skills as we go. So apply even if you don’t tick every box. We want people who see things differently—because that’s how we see things too.
Role Summary
The Product Marketing Manager will play a key role in strengthening Poppulo's leadership position in the Employee Experience market.The role will shape Poppulo's positioning and recognition among leading analyst firms, including Gartner, Forrester and IDC, while contributing to broader product marketing initiatives such as competitive intelligence, positioning and messaging, pricing and packaging, go-to-market strategy, sales enablement and marketing activities..
You will work across Poppulo's Employee Experience portfolio, covering three key product areas:
• Employee Communication (EC): Our employee newsletter and email communication solution. • Poppulo Experience Platform (PXP): Our intranet, employee engagement and frontline communication platform. • Employee Advocacy (EA): Our employee advocacy and social amplification solution.
Working closely with cross-functional stakeholders, the Product Marketing Manager will translate market insights, analyst perspectives, competitive intelligence and customer needs into compelling positioning and effective go-to-market initiatives that enhance Poppulo's market presence and drive business growth.
Key Responsibilities