Senior Account Executive, Consumer

About Us

At We., we've spent decades at the intersection of technology and humanity, bridging the gap between what businesses create and how people experience those creations. We've learned that beneath even the most unruly situations — whether it's a global crisis, an emerging technology, or a sweeping organizational change—lies a simple human need. That need could be for trust, connection, safety, or a sense of purpose. But it’s always there. And it is only by uncovering these truths that we can make real, meaningful progress.

About the Role

The Senior Account Executive will play a key role across two exciting consumer brands: a leading luxury automotive brand and an outdoor gear company. This is a highly media-focused role for someone who loves building reporter relationships, landing standout coverage and finding fresh ways to insert brands into the cultural conversation.

The SAE will help lead major product launches and creative, culturally relevant marketing campaigns, bringing them to life through earned media, creator engagement, and consumer-facing moments. Working closely with clients and a collaborative team, they’ll help develop compelling stories and smart media strategies that build brand awareness, relevance, and buzz. They’ll also turn campaign and media results into strong impact-driven reports that surface key insights and help clients understand what’s working and where to go next.

Responsibilities

• Manage significant cycles of media inquiries as well as proactive relationships with key national media/influencers • Identify, create, and grow relationships with target media/influencers to appropriately engage, pitch, and build news stories • Serve as day-to-day counsel to clients and agency stakeholders, manage high-profile campaigns across diverse teams, providing key and tactical recommendations and anticipating needs • Develop and lead brainstorming and execution of integrated communications plans, inclusive of traditional media, substackers and creators, aimed at changing perceptions and achieving specific business goals • Integrate and gather information across teams, clients, and partners as needed for projects • Lead/partner on projects that demonstrate strategic planning and creative thinking as well as drive news and launches for events • Contribute to the development and execution of integrated digital/social/broadcast campaigns • Keep a pulse on consumer trends and share trending insights across the outdoor gear and automobile industry with team and clients. • Negotiate and manage client expectations and satisfaction; Assure internal and external stakeholders are aligned • Maintain and grow client relationships by contributing to the development and implementation of communication strategies, executing on projects (leading where appropriate). • Identifies, follows, and creates new opportunities to grow and diversify current accounts and drive new business efforts including sourcing and gathering audience, industry, or competitor market data. • Turn campaign and media results into strong impact-driven reporting that surfaces key insights and helps clients understand what’s working and where to go next. • Other duties as assigned.