Senior Manager, Paid Search

Paid Search has changed. Automation runs the bids, AI is reshaping the results page, and a good ROAS on its own doesn't prove much any more. The people who stand out now are the ones who can connect the platform to the client's P&L.

That's this job. You'll own Paid Search strategy across a portfolio of our biggest accounts across a number of industries. Your time goes on direction, people and client leadership, not just living in the platforms.

What you will do

• Build long term Paid Search roadmaps for our key accounts, tied to the client's commercial targets, not just channel KPIs. • Oversee multiple accounts to ensure strategic consistency, executional excellence, and commercial impact. • Decide where automation earns its place and where human judgement still wins: bidding, Performance Max, feeds, first-party data and measurement. • Be the senior Paid Search voice for marketing and ecommerce directors. Bring the recommendations, and the confidence to push back when the data says so. • Ensure we have robust measurement frameworks that connect Paid Search to commercial outcomes. • Lead innovation and testing frameworks across key accounts. • Build strong, trust-based relationships with senior client stakeholders. • Spot where accounts can grow, from new markets to extra services, and make the case for it. • Develop and mentor Managers and Analysts, raising the overall capability of the Paid Media team. • Maintain expertise in industry trends, automation developments and emerging technologies. • Lead Paid Search in new business pitches, from the opportunity analysis to presenting on the day. • Keep quality high across every account you oversee, and shape how work and resource are split across the team. • Raise the standard across Paid Media by sharing what's working and setting up tests worth learning from.

*Line management - We are ideally looking for someone who wants to manage a team, but it isn't a requirement.

• Advanced expertise in Google Ads and Paid Search strategy across large or complex accounts. • Proven ability to develop and implement long-term strategic roadmaps. • Strong consultancy skills, with confidence advising senior stakeholders. • Commercial mindset with the ability to align performance with business outcomes. • Experience leading, mentoring and developing team members. • Deep understanding of automation, bidding strategies and cross-channel integration. • Excellent presentation and communication skills. • Commercial mindset with the ability to align performance with business outcomes. • High level of attention to detail and commitment to quality. • Ambitious, proactive and driven to continually improve standards

Pension - Matched up to 4%