Head of Sales B2C
About this role
Crystalia Glass is seeking an experienced, analytical, and execution-focused Head of Sales (B2C) to spearhead sustainable revenue and conversion growth across our nationwide retail operations.
We are looking for a growth-oriented builder rather than a maintainer — a commercial executive with a proven track record of diagnosing funnel bottlenecks, architecting high-converting sales systems, enforcing strict operational discipline, and scaling inbound, call-driven consumer sales.
The ideal candidate brings deep commercial leadership experience in the national consumer market, specifically within consultative, custom-made physical products with an average order value of $6K+.
Responsibilities:
• Revenue Growth & Funnel Optimization: Develop and execute the overall B2C growth strategy. Rigorously analyze sales data to identify root causes of lost revenue, prioritize growth levers, drive stage-by-stage conversion gains, accelerate speed-to-lead and quote turnaround, and eliminate avoidable lost deals. • Leadership Through Managers: Lead, mentor, and hold accountable B2C Sales Team Leads. Establish their operating cadence, review cycles, and QA standards; empower each Team Lead to drive daily execution, rep coaching, and performance management. • Commercial Engine & Process Architecture: Design and refine end-to-end B2C customer engagement standards, multi-touch follow-up cadences (phone, SMS, email), discounting discipline, margin preservation, and seamless order handoffs to production. • AI Integration & Conversation Intelligence: Actively embed modern AI workflows into daily sales operations. Leverage conversational AI, automated speech transcription, and LLMs (ChatGPT, Claude, specialized speech QA) to run 100% call QA, surface recurring objection patterns, diagnose lost-deal root causes, and equip Team Leads with automated coaching insights for their reps. • Operational Excellence & CRM Governance: Establish and enforce strict CRM architecture and hygiene (HubSpot, Salesforce, or equivalent). Oversee pipeline stages, automated task flows, omnichannel sequences, and SLA tracking; build BI dashboards that turn pipeline data into prioritized operational actions with clear owners and deadlines. • Sales Enablement & Training: Develop deep expertise in our architectural glass systems, configurations, and pricing logic. Partner with the Training Department to create practical objection-handling playbooks, scripts, and targeted coaching modules based on real call transcript data. • Cross-Functional Collaboration: Partner with Marketing on lead volume, CAC, lead scoring, and segment quality, while expanding complementary demand channels (referrals, repeat clients, trade/design partnerships). Align with Estimating and Production to ensure quote accuracy and reliable turnaround times. • Executive Cadence & Strategic Alignment: Own full operational accountability for the B2C sales function. Deliver transparent reporting and forecasting to the CEO on conversion, margins, and revenue performance, serving as the trusted leader of the retail commercial engine.