Hospice Community Liaison

POSITION SUMMARY

The Hospice Marketer / Community Liaison is responsible for developing and maintaining professional referral relationships within the agency’s service area and generating appropriate hospice referrals through ethical, compliant business-development activities.

The position serves as a liaison between the hospice agency and hospitals, skilled nursing facilities, assisted living communities, residential care facilities, physician offices, clinics, case managers, social workers, discharge planners, and other community healthcare partners.

The Hospice Marketer does not determine hospice eligibility or make clinical admission decisions. Eligibility and admission decisions remain the responsibility of the hospice’s qualified clinical and medical personnel in accordance with Medicare requirements and agency policy.

Salary: $85,000- $110,000 (Base) + OTE Commission

ESSENTIAL DUTIES AND RESPONSIBILITIES

1. Referral Development

• Develop new hospice referral sources within the assigned territory. • Maintain and strengthen relationships with existing referral partners. • Conduct regular in-person visits to hospitals, SNFs, assisted living/RCFE communities, physician offices, clinics, and other healthcare organizations. • Identify patients who may benefit from a hospice evaluation and appropriately facilitate referrals to the hospice intake/clinical team. • Educate referral partners regarding hospice philosophy, services, levels of care, eligibility considerations, and the referral process. • Respond promptly to referral-source inquiries and coordinate communication with the intake and clinical teams. • Maintain professional follow-up with referral sources regarding service concerns and opportunities for improvement.

2. Territory Management

• Develop and maintain an organized territory plan. • Categorize referral accounts based on referral potential, relationship status, and strategic importance. • Maintain an active pipeline of prospective and existing referral sources. • Establish weekly priorities for high-potential accounts. • Identify underserved facilities, physicians, hospitals, and community organizations within the assigned territory. • Develop account-specific strategies to increase appropriate hospice awareness and referrals.

3. Daily Marketing Activity

The Hospice Marketer is expected to maintain consistent field activity. Unless otherwise directed by management, the expected target is approximately 7–10 meaningful professional contacts per business day.