Community and Influencer Manager

JOB DESCRIPTION

This role owns how Bathhouse shows up in the creator world and in our DMs. You’ll run our influencer and affiliate programs end to end: scouting and vetting creators, growing both rosters, producing influencer events and reporting on what they deliver. You’ll also be the first point of contact across our Instagram, TikTok and Facebook inboxes, fielding creator requests and answering guests. You’ll report to the Director of Brand Marketing and build creator campaigns that move real brand and business goals.

This position is located in our Williamsburg, Brooklyn HQ and requires travel to our other New York, New Jersey and Philadelphia locations for events and meetings as needed.

RESPONSIBILITIES

Community Management, 20%

Own the community management function by engaging with creator content and responding to a high volume of guest interactions on our social channels.

Be an expert on all things Bathhouse. Guide customers through our services, amenities, and the booking process via social media. Apply social-first best practices to troubleshoot guest concerns or escalate to appropriate teams.

Maintain always-on communication. Requires night and weekend check-ins, holiday coverage and timely responses to connect with our growing audiences. Liaise with the Reservationist team to ensure there are no gaps in coverage.

Creator Collaborations, 30%

Field a high volume of inbound and outbound requests from creators. Nurture existing relationships and actively grow our creator network. Scout and conduct outreach for bi-monthly creator events across locations.

Vet talent on multiple priority points to ensure we are a good fit for each other, including but not limited to content quality, engagement rate, long-term collaboration potential, and business need.

Schedule and greet creators on-site for 1:1 tours, organize and maintain guest lists from past collaborations and for future consideration.

Collaborate with internal teams (marketing, operations, facilities) to ensure smooth program execution at events.

Affiliate Program, 30%

Own the affiliate program end to end: recruit, onboard and manage a roster of creators and partners who drive bookings with trackable links.

Scale the program in current and new markets, building local affiliate rosters ahead of and through each location launch.