Content & SEO Specialist

Accountabilities • Execute the established content strategy by turning keyword research, content briefs, and hub-and-spoke structures into high-quality published blog content.

• Use AI writing tools such as ChatGPT, Claude, or similar platforms to generate initial drafts, then substantially edit and refine the content for accuracy, clarity, natural language, and brand consistency. • Fact-check content, improve readability, and remove generic or artificial-sounding language. • Publish 2–4 blog posts per week directly into a content management system (CMS), ensuring correct formatting and on-page structure, including H1, H2, and H3 headings, meta titles, meta descriptions, and URL slugs. • Source and integrate relevant visuals for each post, including hero images, diagrams, and screenshots where appropriate. • Ensure images are contextually relevant, correctly sized, and include appropriate alt text. • Add internal links according to the existing hub-and-spoke content architecture. • Implement FAQ schema markup where applicable, with training provided. • Maintain the content calendar with publishing status, dates, URLs, and performance notes. • Own the weekly B2B email newsletter for an audience of sales and revenue professionals. • Curate two to three relevant external insights per newsletter, such as industry news, professional posts, tools, and research. • Write concise commentary around curated material, include links to newly published content, and maintain an informative, non-promotional tone. • Schedule, test, and send each newsletter using an email marketing platform such as Klaviyo or an equivalent tool. • Monitor newsletter open and click-through rates weekly and identify relevant performance trends. • Create and publish one to two organic LinkedIn posts per week, drawing on blog content, product use cases, customer conversations, and sales insights. • Write practical, specific LinkedIn content that avoids generic corporate messaging and supports the intended audience. • Create or source supporting visuals, schedule posts, and monitor engagement, flagging important comments and mentions. • Develop landing page copy for downloadable templates and format the assets into usable PDFs, presentations, or documents. • Publish gated landing pages in the CMS with email capture integration, ensuring appropriate metadata, internal links, and a consistent conversion experience. • Maintain alignment between landing page messaging and the downloadable content. • Manage multiple recurring content deliverables independently while incorporating editorial feedback and making improvements quickly.

Requirements:

• Strong hands-on experience using AI writing tools such as ChatGPT, Claude, or similar platforms to support content production. • Ability to distinguish between raw AI-generated output and polished content, with the editorial skills to rewrite and refine drafts substantially. • Excellent writing skills, with the ability to communicate clearly, directly, and naturally without corporate jargon or unnecessary filler. • Experience publishing content directly into a CMS, including formatting, metadata, and on-page SEO structure. • Strong organizational and time-management skills, with the ability to manage recurring deliverables independently and meet deadlines. • Ability to source appropriate visuals and integrate them effectively into written content. • Comfortable receiving editorial feedback, adapting quickly, and maintaining consistent quality. • Ability to work independently and take ownership of publishing at least two pieces of content per week with minimal supervision. • Strong plus: Experience with Webflow or similar CMS platforms. • Strong plus: Email marketing experience, including newsletter creation, scheduling, and performance monitoring. • Strong plus: Basic SEO knowledge, including metadata, content structure, and internal linking. • Strong plus: Experience writing for B2B audiences, particularly in sales, revenue, or SaaS environments. • Strong plus: Familiarity with CRM ecosystems. • Strong plus: Experience creating and distributing organic LinkedIn content. • Advanced English proficiency and ability to submit a CV in English. • Applicants must reside in Latin America.