Retail Marketing Manager

Accountabilities You will own the retail marketing strategy and execution across five direct European markets and distributor-led territories, ensuring consistent brand experiences while adapting initiatives to local market needs.

• Develop and execute retail marketing campaigns and activations with retailers and partners across Europe, covering both digital and physical channels. • Manage the marketing dimension of partner relationships, including in-store presence, shop window concepts, point-of-sale (POS) displays, retail campaign mechanics, and co-marketing initiatives. • Serve as the central contact for Country Managers and Sales Managers, translating local market requirements into clear briefs, campaign concepts, and ready-to-use execution toolkits. • Coordinate the retail marketing pipeline across markets, ensuring priorities, timelines, and local rollout activities remain visible and aligned. • Brief and manage POS and display design projects, source and commission suppliers, oversee production schedules, and coordinate the distribution and inventory of retail materials. • Adapt global brand assets for European markets and develop new regional solutions when existing materials do not meet local requirements. • Lead the European retail marketing rollout of product launches, coordinating between regional sales teams and global brand stakeholders to ensure timely execution. • Design retail staff engagement initiatives, including product knowledge resources, training formats, and incentive concepts, for implementation by local market teams. • Develop community-facing activation formats, such as community runs, that support retail engagement and partner objectives. • Prepare and facilitate recurring European retail reviews with regional leadership and Country Managers to prioritize campaigns and opportunities across markets. • Collaborate with international retail and events teams and headquarters stakeholders on creative assets, campaign materials, and execution requirements. • Monitor retail presence and activation performance, using data and insights to guide future investments and priorities. • Make independent spending decisions within approved project budgets and proactively identify opportunities to improve retail marketing impact.

Requirements

The ideal candidate combines strong retail marketing expertise with hands-on production experience, excellent project management skills, and the ability to coordinate initiatives across multiple European markets.

• At least 5 years of experience in retail marketing, trade marketing, or brand activation. • Experience in sports, outdoor, consumer electronics, or a comparable branded consumer goods environment is preferred. • Bachelor's degree or equivalent professional experience. • Proven track record of developing and executing point-of-sale concepts, in-store brand experiences, and retail campaigns with measurable results. • Practical experience briefing creative and design projects, commissioning suppliers, managing production timelines, and coordinating the delivery of physical marketing materials within budget. • Experience managing marketing initiatives across multiple markets, cultures, and time zones, balancing different commercial priorities. • Demonstrated ability to coordinate product launches across multiple channels and markets. • Strong project management and organizational skills, with the ability to manage several parallel workstreams while maintaining attention to detail. • Excellent communication and collaboration skills, particularly when working with sales teams, commercial stakeholders, and international colleagues. • Self-motivated and resourceful mindset, with the confidence to propose initiatives, take ownership, and make independent decisions. • Fluency in written and spoken English; an additional European language is an advantage. • Willingness to travel regularly across Europe. • Flexibility to occasionally work evenings or weekends for retail activations and events, with time off in lieu.